![]() ![]() It's hard-wired for innovation and predicting the future to make meaning out of events that we weave together into stories. It functions 24 hours a day, from the day we are born and only seems to stop when we take exams, fall in love or die. The brain is our only way of understanding the entire universe, our world, our cities, our societies, our friends, our loves, hopes and desires, emotions, memories, identity, and vision of the future. Innovation speculates, evolution optimises. Innovation sees a future different from the present evolution sees only the present and carries its past. Where innovation is optimistic, evolution is blind. ![]() If you didn't try and sometimes fail, then nothing would change, and we would be stuck where we started. If you didn't believe in the possibility, then you wouldn't even try. You have to believe a future can become a reality. Planned action is a quintessential human quality and necessarily optimistic. Yet creativity looks forward to what might be, and analytical thinking looks backward at what was.Ĭreative thinkers learn to trust their "intuitions" and, most notably, to manipulate their emotions to plan a future event. Nowadays, we get taught that rational thinking and calculation are more desirable than emotion and creativity. "The people who are crazy enough to think they can change the world are the ones who do." This blog is in praise of the designers, in all their shapes and forms, who believe that they can change the world, one tiny step at a time. It's not our rational minds that shape the world it's our irrational optimism and a belief that the future can improve the past. Imagination and creativity are powerful things they shape the world as we wish to see it, but to harness them, you need a dose of optimism. ![]()
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